According to data published by in cooperation with The Business of Fashion, around ** percent of all sellers with over * U.S. dollar revenue on Amazon Europe Marketplace were based in China in 2019. This proportion has doubled in three years since 2016.
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McKinsey & Company, & The Business of Fashion. (April 1, 2020). Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/
McKinsey & Company, und The Business of Fashion. "Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019." Chart. April 1, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/
McKinsey & Company, The Business of Fashion. (2020). Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/
McKinsey & Company, and The Business of Fashion. "Share of Large Sellers* on Amazon Europe Marketplace That Were Based in China from 2016 to 2019." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Apr 2020, /statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/
McKinsey & Company & The Business of Fashion, Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019 ÌÇÐÄÆÆ½â°æ, /statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/ (last visited July 29, 2026)
Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019 [Graph], McKinsey & Company, & The Business of Fashion, April 1, 2020. [Online]. Available: /statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/