Non-white consumers have increasingly made up a larger share of wine consumers in the United States. In 2021, non-white Gen Z consumers comprised **** of wine consumers compared to just **** percent of Mature consumers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Silicon Valley Bank. (January 21, 2022). Share of non-white wine consumers in the United States in 2021, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1361739/us-non-white-wine-consumers-by-age/
Silicon Valley Bank. "Share of non-white wine consumers in the United States in 2021, by age." Chart. January 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1361739/us-non-white-wine-consumers-by-age/
Silicon Valley Bank. (2022). Share of non-white wine consumers in the United States in 2021, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1361739/us-non-white-wine-consumers-by-age/
Silicon Valley Bank. "Share of Non-white Wine Consumers in The United States in 2021, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2022, /statistics/1361739/us-non-white-wine-consumers-by-age/
Silicon Valley Bank, Share of non-white wine consumers in the United States in 2021, by age ÌÇÐÄÆƽâ°æ, /statistics/1361739/us-non-white-wine-consumers-by-age/ (last visited July 22, 2026)
Share of non-white wine consumers in the United States in 2021, by age [Graph], Silicon Valley Bank, January 21, 2022. [Online]. Available: /statistics/1361739/us-non-white-wine-consumers-by-age/
