Among alcoholic beverages, spirits were the most popular category among Gen Z consumers. The beverage accounted for **** percent of consumption. In comparison, only *** percent of consumption was from non-alcoholic beer.
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IRI. (March 28, 2023). Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
IRI. "Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022." Chart. March 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
IRI. (2023). Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
IRI. "Volume Share of Alcoholic Beverages among Gen Z Consumers in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2023, /statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
IRI, Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1375800/gen-z-alcoholic-beverage-market-share-us/ (last visited July 26, 2026)
Volume share of alcoholic beverages among Gen Z consumers in the United States in 2022 [Graph], IRI, March 28, 2023. [Online]. Available: /statistics/1375800/gen-z-alcoholic-beverage-market-share-us/
