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Global wine consumption is projected to decline to ***million hectoliters in 2025, down from a peak of *** million hectoliters in 2007-2008. This downward trend reflects changing consumer preferences and market dynamics in the wine industry, with consumption levels falling below those seen at the turn of the millennium.

Leading consumers and producers

The United States remains the world's largest wine consumer, with the estimated intake remaining above ** million hectoliters despite the downward trend. On the production side, Italy leads with over ** million hectoliters in annual production, contributing almost ** to the global output. Despite a net increase in production over the past two decades, the area covered by vineyards has decreased during this period. 

Export landscape and pricing

Italy has overtaken Spain as the top wine exporter in 2025, being the only country recording export shipments of over ** million hectoliters. Interestingly, Spain, despite having the largest area dedicated to wine production, ranks third in overall volume due to lower yields from its often dry and infertile soil. In terms of pricing, Canada leads North America with the highest average price per bottle at U.S. dollars in 2023, surpassing both the United States and Mexico.