Cider and beer and spirits seltzers were more often purchased by younger buyers in the United States in 2022. ** percent of beer seltzer buyers were under the age of 35 compared to being just ** percent of buyers of premixed cocktails over 500ml.
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IRI. (August 1, 2022). Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/
IRI. "Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment." Chart. August 1, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/
IRI. (2022). Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/
IRI. "Market Share of Ready-to-drink Alcohol in The United States in 2022, by Age and Beverage Segment." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Aug 2022, /statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/
IRI, Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment ÌÇÐÄÆÆ½â°æ, /statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/ (last visited July 26, 2026)
Market share of ready-to-drink alcohol in the United States in 2022, by age and beverage segment [Graph], IRI, August 1, 2022. [Online]. Available: /statistics/1345390/rtd-alcoholic-beverage-market-share-by-age-and-segment-us/