Consumers aged 25 to 34 years made up the majority of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024. At the same time, younger consumers aged 70 to 74 only represented **** percent of the market, the smallest share among all ages.
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Beverage Information Group. (June 30, 2024). Market share of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024, by age [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1349893/spirits-based-rtd-alcohol-consumer-market-share-by-age-us/
Beverage Information Group. "Market share of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024, by age." Chart. June 30, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1349893/spirits-based-rtd-alcohol-consumer-market-share-by-age-us/
Beverage Information Group. (2024). Market share of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024, by age. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1349893/spirits-based-rtd-alcohol-consumer-market-share-by-age-us/
Beverage Information Group. "Market Share of Spirits-based Ready-to-drink Alcoholic Beverage Consumers in The United States in 2024, by Age." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2024, /statistics/1349893/spirits-based-rtd-alcohol-consumer-market-share-by-age-us/
Beverage Information Group, Market share of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024, by age ÌÇÐÄÆÆ½â°æ, /statistics/1349893/spirits-based-rtd-alcohol-consumer-market-share-by-age-us/ (last visited July 21, 2026)
Market share of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024, by age [Graph], Beverage Information Group, June 30, 2024. [Online]. Available: /statistics/1349893/spirits-based-rtd-alcohol-consumer-market-share-by-age-us/