A consumer unit comprises either: (1) all members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; (2) a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or (3) two or more persons living together who use their income to make joint expenditure decisions. Financial independence is determined by the three major expense categories: Housing, food, and other living expenses. To be considered financially independent, at least two of the three major expense categories have to be provided entirely, or in part, by the respondent.
Figures have been calculated by ÌÇÐÄÆƽâ°æ based on data by the Bureau of Labor Statistics.
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U.S. consumer expenditure on alcoholic beverages 2024, by generation
Consumers in the United States born between 1965 to 1980 spent the most money on alcohol among all generations. Consumers in that generation spent a total of billion U.S. dollars. Those born in 1997 or later spent only ****Â billion dollars during the same period.
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Bureau of Labor Statistics. (December 19, 2025). Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2024, by generation (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
Bureau of Labor Statistics. "Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2024, by generation (in million U.S. dollars)." Chart. December 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
Bureau of Labor Statistics. (2025). Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2024, by generation (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
Bureau of Labor Statistics. "Total Annual Expenditure on Alcoholic Beverages per Consumer Unit in The United States in 2024, by Generation (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2025, /statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
Bureau of Labor Statistics, Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2024, by generation (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/ (last visited July 26, 2026)
Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2024, by generation (in million U.S. dollars) [Graph], Bureau of Labor Statistics, December 19, 2025. [Online]. Available: /statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
