Among alcoholic beverages, only traditional beer did not witness a decline in sales among Gen Z consumers in 2022 compared to 2021 in the United States. Non-alcoholic beverages saw growth of over ** percent in the same period.
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IRI. (March 28, 2023). Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/
IRI. "Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022." Chart. March 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/
IRI. (2023). Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/
IRI. "Sales Growth of Alcoholic Beverages among Gen Z Consumers in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2023, /statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/
IRI, Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/ (last visited July 25, 2026)
Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022 [Graph], IRI, March 28, 2023. [Online]. Available: /statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/
