Most Gen Z consumers in a 2021 survey in the United States stated that they learned about new alcoholic beverages or brands by seeing them in-store. A further ** percent of respondents stated that they learned about the beverages by word of mouth.
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Numerator. (September 16, 2021). How do you learn about new beverages or beverage brands? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
Numerator. "How do you learn about new beverages or beverage brands?." Chart. September 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
Numerator. (2021). How do you learn about new beverages or beverage brands?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
Numerator. "How Do You Learn about New Beverages or Beverage Brands?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Sep 2021, /statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
Numerator, How do you learn about new beverages or beverage brands? ÌÇÐÄÆƽâ°æ, /statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/ (last visited July 23, 2026)
How do you learn about new beverages or beverage brands? [Graph], Numerator, September 16, 2021. [Online]. Available: /statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
