According to a survey conducted in 2021, three-quarters of Canadian LGBTQIA+ shoppers believed that brands and stores could make a difference by showing their support to the LGBTQIA+ community. More than half of respondents also believed they were more likely to buy from brands and stores that demonstrate their support.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Numerator. (October 13, 2021). Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. "Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021." Chart. October 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. (2021). Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. "Perception of Brand Initiatives among Lgbtqia+ Consumers in Canada in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2021, /statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator, Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/ (last visited August 04, 2026)
Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 [Graph], Numerator, October 13, 2021. [Online]. Available: /statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
