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Change in search interest in digital media among Google users across India in 2021, by keyword

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Release date

February 2022

Region

India

Survey time period

2021

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Change in online search behavior regarding digital media India 2021, by keyword

Published by Thuy D., Jul 6, 2026
As per a Google report, search interest in digital formats among Indian users surged in 2021. Searches for keywords such as "short videos", especially on YouTube, went up by 100 percent. The search term "virtual try on" was also trending that year as consumers could virtually test products such as makeup and apparel before purchasing them.
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Online search usage in IndiaGoogleInternet usage in IndiaE-commerce in IndiaOnline video market in India
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