France, Germany, Japan, Switzerland, United Kingdom, United States
Survey time period
February 19, 2025 to March 16, 2026
Number of respondents
1,765 respondents
Age group
18-80 years old
Method of interview
Online survey
Supplementary notes
The sample includes individual investors from North America, Europe, and the Asia-Pacific (APAC) region, with demographic characteristics such as gender identity, age, and geography aligned with recent census data. In North America, the sample consists of 757 investors, 592 from the U.S., 91 from Canada, and 74 from Mexico, matched to the 2020 census in terms of gender identity, sexual orientation, race and ethnicity, age, and geography. In Europe, 500 investors were surveyed, including 138 from the U.K., 97 from France, 76 from Germany, 65 from Spain, 23 from Sweden, 15 from Denmark, 13 from Norway, 11 each from Ireland and Austria, 16 from Belgium, 19 from the Netherlands, and 16 from Switzerland, with samples matched to each country’s latest census. The APAC region includes 508 investors: 41 from Australia, 51 from Mainland China, 69 from Japan, 76 from India, 40 from Malaysia, 30 from New Zealand, 56 from Singapore, 63 from Taiwan, 48 from Hong Kong SAR, and 34 from the Philippines.
Citation formats
Investor interest in sustainable investing in select regions worldwide 2026
As of March 2026, ** percent of expert investors worldwide reported being very or somewhat interested in sustainable investing, while **** percent indicated they were not very interested, and percent stated they were not interested at all or were unsure.
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Morgan Stanley. (April 23, 2026). Share of investors who interested in sustainable investing in select regions worldwide in 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1346273/investors-sustainable-approach-world-wide/
Morgan Stanley. "Share of investors who interested in sustainable investing in select regions worldwide in 2026." Chart. April 23, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1346273/investors-sustainable-approach-world-wide/
Morgan Stanley. (2026). Share of investors who interested in sustainable investing in select regions worldwide in 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1346273/investors-sustainable-approach-world-wide/
Morgan Stanley. "Share of Investors Who Interested in Sustainable Investing in Select Regions Worldwide in 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Apr 2026, /statistics/1346273/investors-sustainable-approach-world-wide/
Morgan Stanley, Share of investors who interested in sustainable investing in select regions worldwide in 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1346273/investors-sustainable-approach-world-wide/ (last visited July 31, 2026)
Share of investors who interested in sustainable investing in select regions worldwide in 2026 [Graph], Morgan Stanley, April 23, 2026. [Online]. Available: /statistics/1346273/investors-sustainable-approach-world-wide/