| Characteristic | Share of respondents |
|---|---|
| Nike | 41% |
| adidas | 35% |
| DICK's Sporting Goods | 28% |
| Under Armour | 27% |
| Academy | 26% |
| Columbia | 22% |
| Bass Pro Shops | 21% |
| Foot Locker | 20% |
| Backcountry | 20% |
| Evans Cycles | 19% |
| Finish Line | 17% |
| Reebok | 16% |
| lululemon | 16% |
| YETI | 16% |
| Champs Sports | 15% |
| Fanatics | 15% |
| REI | 12% |
| Sportsman's Guide | 11% |
| MidwayUSA | 10% |
| Other | 2% |
| I have not used any sports & outdoor online shops | 19% |
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Source
Release date
April 2024
Region
United States
Survey time period
March 12 to April 17, 2024
Number of respondents
1,215 respondents
Age group
18 to 64 years
Special properties
respondents who know the individual brand
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?"
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