| Characteristic | Share of respondents |
|---|---|
| Nike | 91% |
| adidas | 89% |
| Sports Direct | 86% |
| JD Sports | 84% |
| berghaus | 83% |
| OYSHO | 82% |
| The North Face | 81% |
| GO Outdoors | 80% |
| Decathlon | 79% |
| Mountain Warehouse | 79% |
| American Golf | 77% |
| lululemon | 77% |
| Reebok | 77% |
| Puma | 77% |
| Regatta | 76% |
| Cotswold Outdoor | 74% |
| Gymshark | 73% |
| tredz | 70% |
| Foot Locker | 69% |
| Angling Direct | 68% |
| Blacks | 65% |
| Mammut | 63% |
| Arc'teryx | 62% |
| Vuori | 60% |
| SportsShoes.com | 56% |
| Evans Cycles | 52% |
| Don't know | 4% |
| I will not use any of these brands in the future | 1% |
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Source
Source
Release date
January 2026
More information
Region
United Kingdom
Survey time period
July 22 to 29, 2025
Number of respondents
2,497 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?"
Multiple answers were possible.
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