adidas sales share by region worldwide 2025| ��ƽ��

Global distribution of adidas retail net sales in 2025, by region

Characteristic	Share of net sales
Europe	32.79%
North America	20.5%
Greater China	14.6%
Emerging Markets	13.98%
Latin America	11.79%
Japan/South Korea	5.67%
Other Businesses	0.29%

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Release date

March 2026

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Region

Worldwide

Survey time period

2025

Supplementary notes

The figures were calculated by ��ƽ�� based on data provided by the source.

Percentage points exceeding 100 percent are probably due to rounding.

According to the source, "Since January 1, 2024, the EMEA market has been divided into two separate markets, Europe and Emerging Markets. In addition, the Asia-Pacific market has been split into two separate markets, Japan and South Korea, while Southeast Asia and the Pacific have been merged with the new Emerging Markets market. The North America, Latin America, and Greater China markets remain unchanged."

Citation formats

In 2025, nearly 33 percent of the adidas Group's net sales were generated in Europe. Sales shares from the key regions of North America and Greater China stood at about 20.5 and 14.6 percent, respectively. That year, the adidas Group generated some 23.7 billion euros in net sales worldwide.

The adidas Group’s global appeal

The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached nearly 14 billion euros in 2025, which represents a 59 percent share of adidas’ net sales. Apparel constitutes the company's second-largest product segment.

The departure of Reebok

The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).