| Characteristic | Share of respondents |
|---|---|
| Nike | 33% |
| JD Sports | 24% |
| adidas | 22% |
| Angling Direct | 22% |
| Arc'teryx | 22% |
| American Golf | 20% |
| Gymshark | 20% |
| lululemon | 19% |
| Puma | 18% |
| Sports Direct | 17% |
| Blacks | 16% |
| Decathlon | 16% |
| GO Outdoors | 15% |
| Reebok | 14% |
| The North Face | 14% |
| Evans Cycles | 13% |
| Foot Locker | 13% |
| SportsShoes.com | 12% |
| Cotswold Outdoor | 11% |
| OYSHO | 11% |
| Mountain Warehouse | 9% |
| Mammut | 8% |
| Vuori | 8% |
| Regatta | 6% |
| I have not noticed any of these brands in the media, on social media, or in advertising | 38% |
| tredz | 6% |
| berghaus | 4% |
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Source
Source
Release date
January 2026
More information
Region
United Kingdom
Survey time period
July 22 to 30, 2025
Number of respondents
2,497 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months? "
Multiple answers were possible.
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