ÌÇÐÄÆƽâ°æ

This timeline depicts the number of Nike's retail stores in the United States from the fiscal years of 2009 to 2025. In 2025, Nike operated about 80 Converse stores throughout the United States. 

Nike

Nike, which is headquartered in the United States, is the world leader in athletic footwear and apparel. The activewear and sporting equipment company employed close to 78,000 people and operated more than 1,000 retail stores worldwide as of 2024. Much of Nike's success can be attributed to the brand's worldwide marketing campaign, which uses sponsorship agreements with well-known athletes and professional sports teams to use their products for the promotion of their technology and design. 

The sports and fitness product market

Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Under Armour, as well as adidas and Puma. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics, such as teenagers and Generation Z.

Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumer demands are also ever-changing: shoppers want more versatile wear with wider functionality, while also having the products be more sustainable, which means retailers continue developing new kinds and styles of sports apparel for men and women.