| Characteristic | Share of respondents |
|---|---|
| Nike | 56% |
| adidas | 47% |
| JD Sports | 42% |
| Sports Direct | 40% |
| The North Face | 37% |
| Puma | 34% |
| Arc'teryx | 30% |
| Decathlon | 29% |
| GO Outdoors | 28% |
| Mountain Warehouse | 28% |
| Gymshark | 27% |
| Reebok | 27% |
| Blacks | 25% |
| lululemon | 24% |
| Foot Locker | 24% |
| Cotswold Outdoor | 23% |
| Angling Direct | 21% |
| berghaus | 21% |
| American Golf | 21% |
| Regatta | 20% |
| Evans Cycles | 18% |
| SportsShoes.com | 15% |
| OYSHO | 14% |
| Vuori | 13% |
| Mammut | 12% |
| tredz | 9% |
| I do not like any of these brands | 9% |
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Source
Source
Release date
January 2026
More information
Region
United Kingdom
Survey time period
July 21 to July 29, 2025
Number of respondents
2,495 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands do you like?"
Multiple answers were possible.
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