| Characteristic | Share of respondents |
|---|---|
| Nike | 41% |
| adidas | 30% |
| JD Sports | 30% |
| Sports Direct | 27% |
| Angling Direct | 20% |
| Puma | 19% |
| I have not used any sports & outdoor online shops | 19% |
| Arc'teryx | 18% |
| The North Face | 18% |
| Decathlon | 17% |
| American Golf | 16% |
| Blacks | 15% |
| GO Outdoors | 15% |
| Gymshark | 15% |
| Lululemon | 15% |
| Foot Locker | 14% |
| Mountain Warehouse | 14% |
| SportsShoes.com | 14% |
| Reebok | 13% |
| Cotswold Outdoor | 12% |
| Evans Cycles | 11% |
| Regatta | 10% |
| berghaus | 8% |
| OYSHO | 8% |
| Vuori | 8% |
| Mammut | 7% |
| tredz | 4% |
| Other | 1% |
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Source
Source
Release date
January 2026
More information
Region
United Kingdom
Survey time period
July 22 to July 30, 2025
Number of respondents
2,497 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?"
Multiple answers were possible.
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