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Sports brand Puma continued its recent growth by announcing sales of approximately *** billion euros worldwide in 2025. That year, the region with the largest sales share was the EMEA. 

Puma hunting sales in Asia/Pacific region

Puma divides its consolidated sales into three geographic regions: EMEA, the Americas, and Asia/Pacific. Sales of its footwear, apparel, and accessories exceeded billion euros in EMEA for the first time in 2022. Sales from the Asia/Pacific region amounted to the smallest share in 2024, namely about ** percent. However, this market has experienced strong growth in recent years, driven by an accelerating market in China. 

Speed and spirit at Puma’s core

Puma launched a marketing campaign in 2014 with the mission of becoming the fastest sports brand in the world. Alongside a new slogan, Forever Faster, Puma signed partnerships with top sprint athletes, including the fastest man in the world, Usain Bolt, and the fastest man in Europe, Jimmy Vicaut. Puma’s campaign does not only refer to its product range but also its growing number of employees and business processes. The company strives to be ahead of its competitors by making fast decisions and invests million of euros per year (in fact, about ** million in 2024) into research and development projects.