Deodorants brand awareness KPI ranking UK 2024| ��ƽ��

Leading deodorant brands ranked by brand awareness in the United Kingdom in 2024

Characteristic	Share of respondents
Dove	93%
Nivea	93%
Sure	92%
Nivea Men	90%
Vaseline	90%
��'��é��	89%
LYNX	88%
Dove Men	85%
Sanex	79%
Right Guard	78%
Old Spice	73%
Impulse	65%
Bulldog	62%
Soft & Gentle	61%
Mitchum	51%
Wild	31%
Triple Dry	30%
Rock Face	26%
Salt of the Earth	22%
Fussy	21%

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Release date

November 2024

More information

Region

United Kingdom

Survey time period

June to November 2024

Number of respondents

1,246 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

Two of the three most well-known deodorant brands in the UK are both manufactured by Unilever. This includes top ranked Dove, with a brand awareness of 93%, and the third-placed Sure that is recognized by 92% of online consumers in the United Kingdom. The German personal care brand Nivea comes second in this list as it incorporates a brand awareness of 93%.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.