This statistic depicts the operating profit of the H&M Group worldwide from financial year 2009 to 2025. In 2025, the global operating profit of the H&M Group was about billion Swedish kronor, an increase from the previous year's profit.
H&M in the UK
H&M is one of the best-known apparel retailers in the United Kingdom, with an awareness of percent among consumers in the UK. Overall, two-fifths of consumers in the country liked the apparel brand in 2023. This figure was even higher among Gen Z respondents, at percent. This made H&M the second most popular fashion brand for Gen Z in the UK, behind Primark.
Best-known fashion stores in the UK
Primark also topped the overall ranking of fashion stores by brand awareness in the United Kingdom in 2023, edging out H&M by percentage point. Next followed closely in third, also just point behind second. The top six stores all had an awareness score of percent or higher.
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