This statistic shows the development in the average number of employees at H&M worldwide from the financial year 2005 to 2025. In 2025, H&M had an average of employees worldwide.
H&M financial figures
In financial year 2023, H&M made net sales worth more than billion Swedish kronor, which was an increase of roughly billion kronor compared to the previous year and represented record figures for the company. In 2023, sales had roughly doubled compared to the 2009 figures. Operating profit, on the other hand, has not seen the reliable increase in the sales figures. Operating profit in 2023 did double compared to the previous financial year, surpassing billion kronor, but still fell considerably short of the billion kronor recorded in 2015.
H&M in Germany
Germany is H&M's largest market, with sales of over billion Swedish kronor, which was slightly higher than the sales made in the United States. In Germany, a huge percent of consumers were aware of the H&M brand in 2023. Over half of all consumers in the country said that they liked the brand.
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