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Common reasons for starting retro toy collections among adult collectors in Japan as of June 2022

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Sources

Release date

July 2022

Region

Japan

Survey time period

June 10 to 11, 2022

Number of respondents

1,021 respondents

Age group

40-69 years

Special properties

survey among retro toy collectors; only one answer allowed; seven leading answers

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us the reason for which you started to collect retro toys."

Citation formats

Reasons for collecting retro toys among adults in Japan 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
Preferences from childhood were the leading reason for which adult collectors started to collect retro toys as revealed in a survey conducted among adults aged 40 to 69 years in June 2022 in Japan. More than ** percent of respondents stated that they collected them since childhood, with another **** percent naming the financial flexibility of being an adult as a reason for starting the collection.
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Toy market in JapanSports in JapanFilm industry in JapanConsole gaming in JapanMobile gaming in Japan
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