During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known travel portals in the United States 2025
** is the most well-known travel portal in the United States, with a brand awareness of ****. The second spot on this list is shared between * and *, followed by , and *.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (February 23, 2026). Leading travel portals ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1339860/most-well-known-travel-portals-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading travel portals ranked by brand awareness in the United States in 2025." Chart. February 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1339860/most-well-known-travel-portals-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2026). Leading travel portals ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1339860/most-well-known-travel-portals-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Travel Portals Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2026, /statistics/1339860/most-well-known-travel-portals-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading travel portals ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1339860/most-well-known-travel-portals-in-the-united-states/ (last visited August 04, 2026)
Leading travel portals ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, February 23, 2026. [Online]. Available: /statistics/1339860/most-well-known-travel-portals-in-the-united-states/
