Thomas Cook brand profile Germany 2022| ��ƽ��

Thomas Cook brand awareness, usage, popularity, loyalty, and buzz among travel portal users in Germany in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

840 respondents

Age group

18-64 years

Special properties

respondents who use travel portals

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to travel portals, which of the following brands do you like?
Brand usage: When it comes to travel portals, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to travel portals, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Thomas Cook in Germany?
When it comes to travel portal users, brand awareness of Thomas Cook is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Thomas Cook in Germany?
In total, *** of German travel portal users say they like Thomas Cook. However, in actuality, among the *** of German respondents who know Thomas Cook, *** of people like the brand.

What is the usage share of Thomas Cook in Germany?
All in all, ** of travel portal users in Germany use Thomas Cook. That means, of the *** who know the brand, ** use them.

How loyal are the users of Thomas Cook?
Around ** of travel portal users in Germany say they are likely to use Thomas Cook again. Set in relation to the ** usage share of the brand, this means that **** of their users show loyalty to the brand.

What's the buzz around Thomas Cook in Germany?
In *, about ** of German travel portal users had heard about Thomas Cook in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's **, meaning at the time of the survey there's little to no buzz around Thomas Cook in Germany.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.