TUI brand profile Germany 2023| ��ƽ��

TUI brand awareness, usage, popularity, loyalty, and buzz among travel portal users in Germany in 2023

Characteristic	Share of respondents
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Number of respondents

851 respondents

Age group

18-64 years

Special properties

respondents who use travel portals

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to travel portals, which of the following brands do you like?
Brand usage: When it comes to travel portals, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to travel portals, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of TUI in Germany?
When it comes to travel portal users, brand awareness of TUI is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is TUI in Germany?
In total, ** percent of German travel portal users say they like TUI. However, in actuality, among the ** percent of German respondents who know TUI, ** percent of people like the brand.

What is the usage share of TUI in Germany?
All in all, ** percent of travel portal users in Germany use TUI. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the users of TUI?
Around ** percent of travel portal users in Germany say they are likely to use TUI again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.

What's the buzz around TUI in Germany?
In June 2023, about ** percent of German travel portal users had heard about TUI in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around TUI in Germany.

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