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Share of consumers concerned about how companies used their personal data in selected countries worldwide as of August 2021

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Source

Release date

December 2021

Region

Worldwide

Survey time period

June to August 2021

Number of respondents

15,724 respondents

Age group

18-75 years

Special properties

among respondents who thought companies used their personal data

Citation formats

Consumers concerned about how companies used their personal data 2021, by country

Published by
Christy Tila,
Sep 21, 2022
During a 2021 survey, ** percent of respondents from the United Kingdom stated they were concerned about how companies they interacted with online used their personal data. In Austria, the share stood at ** percent.
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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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