The survey involved 23,394 participants across the following European countries: Czechia, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package.
To the question: 'When it comes to online shopping, what have you ordered since January?'. The wording of the question chosen for this statistic may therefore differ slightly from the original.
Citation formats
Share of shoppers buying fashion online in the Netherlands 2021, by generation
A survey carried out in the Netherlands in 2021 showed that the biggest fashion shoppers were 35 to 54-year-old, as roughly ** percent of them reportedly purchased fashion items that year. Furthermore, approximately ** percent of ** to 34-year-olds shopped for fashion online, and ** percent of Dutch shoppers aged 55 and older.
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DPD. (March 15, 2022). Online shoppers buying fashion, shoes, and accessories in the Netherlands in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1333415/netherlands-shoppers-purchasing-fashion-online-by-generation/
DPD. "Online shoppers buying fashion, shoes, and accessories in the Netherlands in 2021, by generation." Chart. March 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1333415/netherlands-shoppers-purchasing-fashion-online-by-generation/
DPD. (2022). Online shoppers buying fashion, shoes, and accessories in the Netherlands in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1333415/netherlands-shoppers-purchasing-fashion-online-by-generation/
DPD. "Online Shoppers Buying Fashion, Shoes, and Accessories in The Netherlands in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2022, /statistics/1333415/netherlands-shoppers-purchasing-fashion-online-by-generation/
DPD, Online shoppers buying fashion, shoes, and accessories in the Netherlands in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1333415/netherlands-shoppers-purchasing-fashion-online-by-generation/ (last visited July 31, 2026)
Online shoppers buying fashion, shoes, and accessories in the Netherlands in 2021, by generation [Graph], DPD, March 15, 2022. [Online]. Available: /statistics/1333415/netherlands-shoppers-purchasing-fashion-online-by-generation/
