Respondents were asked: "How strongly do you agree with the following statements: - Ramadan is the time to find the best deals?"
The sample is representative of the adult Muslim population of the given country in terms of gender and age.
Countries studied (Algeria N=640, Egypt N=883, Morocco N=675, Nigeria N=354, Tunisia N=356)
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Special offers during Ramadan in Africa 2022 by country
In 2022, a survey conducted in selected African countries found that the majority of respondents felt as though businesses had the best deals during the holy month of Ramadan. An average of 66 percent of respondents agreed with this sentiment. Furthermore, consumers during this season proactively seek special promotions and discounts.
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TGM Research. (March 30, 2022). Special offers during Ramadan in Africa in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1332368/special-offers-during-ramadan-in-africa/
TGM Research. "Special offers during Ramadan in Africa in 2022, by country." Chart. March 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1332368/special-offers-during-ramadan-in-africa/
TGM Research. (2022). Special offers during Ramadan in Africa in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1332368/special-offers-during-ramadan-in-africa/
TGM Research. "Special Offers during Ramadan in Africa in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2022, /statistics/1332368/special-offers-during-ramadan-in-africa/
TGM Research, Special offers during Ramadan in Africa in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1332368/special-offers-during-ramadan-in-africa/ (last visited July 28, 2026)
Special offers during Ramadan in Africa in 2022, by country [Graph], TGM Research, March 30, 2022. [Online]. Available: /statistics/1332368/special-offers-during-ramadan-in-africa/
