| Characteristic | Share of repondents |
|---|---|
| Confectionary | 74% |
| Religious spiritual items | 69% |
| Apparel/ fashion | 58% |
| Health & beauty | 53% |
| Home & garden | 45% |
| Personal electronics | 44% |
| Restaurants or food delivery | 43% |
| Travel/ Vacation/ life events | 42% |
| Toys | 34% |
| Designer goods | 34% |
| Sporting goods | 34% |
| Videos & mobile games | 28% |
| Jewelry | 24% |
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Source
Release date
March 2022
Region
Africa
Survey time period
February 25 to March 6, 2022
Age group
18-45 years
Method of interview
Online survey
Supplementary notes
The respondents were asked : "In which of the following categories do you shop or plan to spend for this Ramadan?"
The sample is representative of the adult Muslim population of the given country in terms of gender and age.
Countries studied (Algeria N=640, Egypt N=883, Morocco N=675, Nigeria N=354, Tunisia N=356)
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