The respondents were asked : "Do you agree with the following statement? 'It is important that brands understand my faith.?"
The sample is representative of the adult Muslim population of the given country in terms of gender and age.
Countries studied (Algeria N=640, Egypt N=883, Morocco N=675, Nigeria N=354, Tunisia N=356)
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Value of cultural awareness of brands Africa Ramadan 2022, by country
In 2022, a survey conducted in the selected African countries found that over 70 percent of people felt it important that brands understood their faith. Nigeria had the highest rate of this opinion at 82 percent. Furthermore, brands should use proper cultural awareness and local knowledge to tailor their marketing campaigns to the desires of Muslim communities.
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TGM Research. (March 30, 2022). Value of cultural awareness of brands in Africa during Ramadan in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
TGM Research. "Value of cultural awareness of brands in Africa during Ramadan in 2022, by country." Chart. March 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
TGM Research. (2022). Value of cultural awareness of brands in Africa during Ramadan in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
TGM Research. "Value of Cultural Awareness of Brands in Africa during Ramadan in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2022, /statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
TGM Research, Value of cultural awareness of brands in Africa during Ramadan in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/ (last visited August 04, 2026)
Value of cultural awareness of brands in Africa during Ramadan in 2022, by country [Graph], TGM Research, March 30, 2022. [Online]. Available: /statistics/1332901/value-of-cultural-awareness-of-brands-in-africa-during-ramadan-by-country/
