According to a report conducted in 2021, European Members of Parliament had an average engagement rate on Instagram of *** percent. On Facebook and Twitter, MPs had an average engagement rate of *** percent and *** percent, respectively. Overall, an engagement rate of Instagram of almost three percent is considerably high, as the average engagement rate worldwide per post on the platform is around **** percent.
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Grayling. (April 21, 2021). Average engagement rate of posts by Members of Parliament (MPs) in Europe on selected social media networks 2021, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1329638/europe-mps-engagement-rate-on-social-media-by-platform/
Grayling. "Average engagement rate of posts by Members of Parliament (MPs) in Europe on selected social media networks 2021, by platform." Chart. April 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1329638/europe-mps-engagement-rate-on-social-media-by-platform/
Grayling. (2021). Average engagement rate of posts by Members of Parliament (MPs) in Europe on selected social media networks 2021, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1329638/europe-mps-engagement-rate-on-social-media-by-platform/
Grayling. "Average Engagement Rate of Posts by Members of Parliament (Mps) in Europe on Selected Social Media Networks 2021, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2021, /statistics/1329638/europe-mps-engagement-rate-on-social-media-by-platform/
Grayling, Average engagement rate of posts by Members of Parliament (MPs) in Europe on selected social media networks 2021, by platform ÌÇÐÄÆƽâ°æ, /statistics/1329638/europe-mps-engagement-rate-on-social-media-by-platform/ (last visited August 01, 2026)
Average engagement rate of posts by Members of Parliament (MPs) in Europe on selected social media networks 2021, by platform [Graph], Grayling, April 21, 2021. [Online]. Available: /statistics/1329638/europe-mps-engagement-rate-on-social-media-by-platform/
