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Distribution of leading social media platform users in the United States as of November 2023, by income

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Source

Release date

November 2023

Region

United States

Survey time period

October 4, 2023 to September 29, 2023

Number of respondents

60,115 respondents

Age group

18-64 years

Special properties

social media platform users in the U.S.

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

’’How old are you?’’; Single Pick;

"What social media platforms do you use regularly?

This does not include instant messengers such as WhatsApp"; Multi Pick;

Base for each app:

* Users of social media platforms (total) n= 7,479
Facebook users n= 5,845
Instagram users n= 3,944
LinkedIn users n= 1,526
Pinterest users n= 2,168
Reddit users n=1,280
Snapchat users n= 2,418
TikTok users n= 2,727
Tumblr users n= 479
Twitch users n= 730
Twitter users n= 2,320
YouTube users n= 5,037

Citation formats

U.S. leading social media platform users 2023, by income

Published by Thuy D., Nov 15, 2023

As of November 2023, ** percent of * users in the United States were from high-income households. After BeReal, *** also saw a large share of users from high-income households in the United States, with ** percent belonging to that economic group. Additionally, X (formerly Twitter) was also used more by users with higher incomes.

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