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According to a recent U.S. survey in 2023, Starbucks was chosen by nearly ** percent of respondents as their favorite coffee brand. Starbucks was followed by Dunkin' and Folgers, with **** percent and **** percent of respondents' votes, respectively.

Coffee consumption in the U.S.

The volume of coffee consumed in the U.S. amounts to over **** million 60-kilogram bags annually. During the last decade, there has been a slight upward trend in domestic coffee consumption, as Americans now consume approximately *** million 60-kilogram bags more coffee than in 2013. Specialty coffee beverages, such as ready-to-drink products, are the most commonly consumed types of coffee in the U.S., as they are consumed by about ** percent of consumers. Espresso-based beverages, such as cappuccinos, espressos, lattes, café mochas, macchiatos, and café Americanos are consumed by about a quarter of Americans. In terms of the frequency of coffee consumption, over ** percent of surveyed U.S. consumers drink coffee every day.

Coffee imports to the U.S.

The U.S. is the leading importer of coffee worldwide. More than round *** billion U.S. dollars’ worth of coffee are imported annually. Germany’s coffee imports, which are second highest in the world, are less than half the value, as compared to the U.S.’s coffee imports. The majority of coffee imports to the U.S. come from Brazil and Colombia. Approximately half of the total U.S. coffee imports come from the two South American countries. It is no surprise that the U.S. is the largest importer, as the revenue of the U.S. coffee market amounts to almost ** billion U.S. dollars. This is significantly more than the value of the second and third-largest coffee markets, Japan and Brazil, combined.