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Market share of single-cup coffee in the United States in 2025, by leading brands

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Release date

July 2025

Region

United States

Survey time period

52 weeks ended April 20, 2025

Supplementary notes

Total U.S. sales through supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries and select club and dollar retail chains for the 52 weeks ended April 20, 2025.

Citation formats

Key brands' market share of single-cup coffee in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 22, 2025

For the 52 weeks ended April 20, 2025, private label was the first ranked single-cup coffee brand in the United States, capturing ** percent of the market. It was ahead of Keurig, with a share of ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

Single-cup coffee industry

In 2020, 40 percent of consumers in the United States owned a single-cup coffee brewing system. Coffee shop chains such as Starbucks and Dunkin’ Donuts have started to produce their own single-cup coffee capsules to compete with Keurig and private label brands. Single-cup coffee generated retail sales of up to **** billion U.S. dollars in the United States in 2017. Starbucks and Folgers have a single-cup coffee penetration rate of **** and **** percent, respectively, in American households. Founded in 1981, Keurig Green Mountain has over 400 different varieties of coffee and other beverages. The brand sells coffee beans and ground coffee in bags and fractional packs, most notably in Keurig K-Cup single-serve pods. In 2015, the brand sold its single-serve cup packs at an average price of **** U.S. dollars.

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Statistics on " Single-serve coffee market in the U.S. "

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Topics

Single-serve coffee market in the U.S.Coffee market in the United StatesTea market in the United StatesTea market in the United KingdomCoffee consumption trends in the United States
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