with 3.25 million metric tons in 2023. This is no surprise, as tea plays a major role in Chinese culture. In fact, China was the first country to cultivate, prepare and distribute tea as a commodity. China offers an incredible variety of teas, including green tea, black tea, white tea, oolong tea and pu-erh tea (fermented tea from Yunnan). When it comes to
, with a value of about 520 million U.S. dollars in 2023. The United Kingdom ranked second, followed by Egypt and Germany.
Market landscape
Total tea sales were estimated to amount to 13.6 billion U.S. dollars in 2022.
The tea market comprises four broad segments: ready-to-drink tea (RTD), the traditional market, the specialty segment and the foodservice segment. The RTD category increased consumer penetration over the past years and continues to be the largest market segment.
The leading RTD tea brands were Arizona, Pure Leaf, and Gold Peak in 2023.
Consumption
Although coffee is often thought of as America’s preferred beverage, tea has proven itself to be extremely popular as well.
Per capita consumption of tea stood at 430 grams in 2024. Industry experts expect the entire tea market to grow over the next years. Increasing health awareness among shoppers, new flavors and the demand for convenience are seen as major growth opportunities.
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liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
