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In 2024, the majority of American consumers drink coffee every day. About ** percent of consumers report drinking coffee daily, while only *** percent report drinking coffee just once a week. Additionally, **** percent of consumers drink coffee a few times a week.

The coffee market in the U.S.

Domestic coffee consumption in the United States amounts to over **** million 60-kilogram bags. There has been a steady increase in coffee consumption over the last decade. Many Americans buy their coffee at a coffee shop and café chain store. The vast majority of coffee shops and café chains in the U.S. are owned by either Starbucks or Dunkin'. There are * Starbucks stores in the U.S., compared to Dunkin' stores. The next largest café chain, Dutch Bros Coffee, operates fewer than locations. In terms of sales of coffee through supermarkets, drug stores, gas stations, and convenience stores, the ** single-cup coffee brand in the U.S. is Keurig Green Mountain, with a market share of about **** percent. JM Smucker’s Dunkin' brand has a market share of approximately **** percent.

Coffee consumption by generation in the U.S.

There are notable differences in coffee preferences among various generations. While Starbucks is the *** coffee brand among Gen X, millennials, and Gen Z consumers, Baby boomers tend to * Dunkin'. Moreover, approximately ** percent of baby boomers and ** percent of Gen X report making coffee at home every day, compared to only ** percent of millennials and ** percent of Gen Z. The preferred brewing method also varies by generation. and * favor using Keurig machines and coffee pods, while ** prefer coffee pot machines, and gravitates toward ground coffee.