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Number of notes published by major luxury brands on Xiaohongshu in China in 1st half of 2022

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Source

Release date

July 2022

Region

China

Survey time period

January 1 to June 18, 2022

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Most active luxury brands on Xiaohongshu in China H1 2022

Published by Thuy D., Aug 19, 2022
Lancôme was the most active luxury brand on Xiaohongshu, the Chinese equivalent of Instagram. In the first half of 2022, the brand posted notes on the platform, generating over *** million user interactions.
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Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Apparel market in EuropeM&A in the luxury goods sector
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