The ranking is based on three main general metrics (brand reach, audience interaction, and consumer stickiness), combined with the brand's influence level on Weibo (keyword search volumes, user profile, brand target audience, the number of new fans on the official Weibo brand account, its loyal consumer figures, and its daily interaction rate).
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Leading luxury fashion brands on Weibo in China Q3 2022
Many luxury companies are making use of social media to promote their brands and products. Golden Goose, Ralph Lauren, Diesel, and Ami Paris were the most active and successful high-end fashion brands on China's Twitter-like platform Weibo, scoring over ** points in a brand index as of the third quarter of 2022.
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Weibo, & LuxeCO Intelligence, & Sina.com.cn. (January 4, 2023). Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
Weibo, und LuxeCO Intelligence, und Sina.com.cn. "Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index." Chart. January 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
Weibo, LuxeCO Intelligence, Sina.com.cn. (2023). Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
Weibo, and LuxeCO Intelligence, and Sina.com.cn. "Most Successful Luxury Fashion Brands on Weibo in China as of 3rd Quarter of 2022, Based on Brand Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jan 2023, /statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
Weibo & LuxeCO Intelligence & Sina.com.cn, Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index ÌÇÐÄÆƽâ°æ, /statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/ (last visited August 02, 2026)
Most successful luxury fashion brands on Weibo in China as of 3rd quarter of 2022, based on brand index [Graph], Weibo, & LuxeCO Intelligence, & Sina.com.cn, January 4, 2023. [Online]. Available: /statistics/1382444/china-leading-luxury-fashion-brands-on-weibo/
