The ranking is based on three main general metrics (brand reach, audience interaction, and consumer stickiness), combined with the brand's influence level on Weibo (keyword search volumes, user profile, brand target audience, the number of new fans on the official Weibo brand account, its loyal consumer figures, and its daily interaction rate).
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Leading luxury apparel and handbag brands on Weibo in China Q3 2022
Many luxury companies are making use of social media to promote their brands and products. Louis Vuitton and Gucci were the most active and successful high-end apparel and handbag brands on China's Twitter-like platform Weibo, scoring over ** points in a brand index as of the third quarter of 2022.
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Weibo, & LuxeCO Intelligence, & Sina.com.cn. (January 4, 2023). Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
Weibo, und LuxeCO Intelligence, und Sina.com.cn. "Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index." Chart. January 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
Weibo, LuxeCO Intelligence, Sina.com.cn. (2023). Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
Weibo, and LuxeCO Intelligence, and Sina.com.cn. "Most Successful Luxury Apparel and Handbag Brands on Weibo in China as of 3rd Quarter 2022, Based on Brand Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jan 2023, /statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
Weibo & LuxeCO Intelligence & Sina.com.cn, Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index ÌÇÐÄÆƽâ°æ, /statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/ (last visited July 31, 2026)
Most successful luxury apparel and handbag brands on Weibo in China as of 3rd quarter 2022, based on brand index [Graph], Weibo, & LuxeCO Intelligence, & Sina.com.cn, January 4, 2023. [Online]. Available: /statistics/1326783/china-leading-luxury-apparel-and-handbag-brands-on-weibo/
