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E-commerce percentage of Ceconomy AG (MediaMarkt and Saturn) sales worldwide from 2014/15 to 2024/25

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Sources

Release date

December 2025

Region

Worldwide

Survey time period

2014/15 to 2024/25

Supplementary notes

Figures calculated by ÌÇÐÄÆƽâ°æ based on information provided by the source.

Figures prior to 2024/25 were taken from previous editions of the report.

Citation formats

E-commerce share of total Ceconomy AG sales 2014/15-2024/25

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2026

Ceconomy AG experienced a steady increase in its e-commerce segment in recent years, accounting for **** percent of sales in the 2014/15 financial year to around percent in 2018/19. However, it was not until the coronavirus pandemic that the digital channel saw the highest growth. In the 2020/21 financial year, online sales made up more than ** percent of Ceconomy AG's overall sales. With the return of in-store shopping, Ceconomy AG's online sales share slightly decreased in 2022/23 but remained above pre-pandemic levels. In the 2024/25 financial year, the online sales share increased again to **** percent, indicating a continued strong presence of the digital channel.

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