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Leading electrical retail websites in the United States in the 2nd quarter 2025, by share of voice

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Release date

August 2025

Region

United States

Survey time period

Q2 2025

Supplementary notes

The electrical sector includes computing, home appliances, small appliances, smart tech and phones, and sound and vision.

* Share of Voice (SoV) refers to the search visibility of a player as a percentage of the entire market online. 'This'market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge subset of search visibility and competitor brand performance insight. According to the source, SoV was determined by analyzing 12,011 of the most commercially valuable, category-specific search terms.

Citation formats

Leading electricals retail websites in the U.S. 2025, by share of voice

Published by
Yihan Ma,
Aug 18, 2025

Across the electronic retail sector in the United States, apple.com was the leading website in terms of share of voice, accounting for *percent in the second quarter of 2025. Following this, bestbuy.com and amazon.com rank in second and third places, with voice shares of and **** percent, respectively.

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Market overview

4

Leading online retailers

8

Web traffic

4

Shopping behavior

6

Regional leaders

5

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Topics

Consumer electronics e-commerceE-commerce worldwideBest BuyE-commerce in the United StatesE-commerce in the European Union
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