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In the fiscal year 2020/21, Currys PLC saw its online share of group revenue increase considerably to some ** percent, likely boosted by the onset of the coronavirus pandemic. This figure decreased to ** percent in fiscal year 2022/23, as global economies began to reopen and consumers went back to in-store shopping. As of 2024/25 there has been a slight increase to ** percent.

Currys PLC: company profile

Currys PLC, formerly known as Dixons Carphone, was born out of the merger between Dixons Retail and Carphone Warehouse in August 2014. The company is headquartered in London, United Kingdom, and operates in the UK, Ireland, and mainland Europe. In 2023/24, the company generated approximately *** billion British pounds in annual revenues. In 2023, currys.co.uk ranked third among the leading online stores in the consumer electronics segment in the UK, behind industry heavyweights Amazon and Apple. Currys’ online store was also among the top brands for online purchases in the UK as of June 2024.

Consumer electronics shopping in the UK

The share of the population buying technology and electronics online in the United Kingdom increased considerably since the start of the pandemic. When only ** percent of the UK population purchased electronics online in December 2019, that figure peaked at ** percent in December 2020, before decreasing again to ** percent as of September 2023. In another survey, it was revealed that less than a fifth of UK and Irish shoppers opted for brick-and-mortar stores as their preferred search and purchase channel for electronics, in contrast to ** percent who opted for online-only.