This question was phrased by the source as follows: "Which, if any, of the following do you think would help you to adopt a more sustainable lifestyle?"
The source indicates that the sample used for this survey is nationally representative.
Citation formats
UK shoppers: factors to encourage sustainable habits and purchases in the UK 2024
In 2024, approximately ** percent of consumers in the United Kingdom (UK) said they would be more willing to adopt a more sustainable lifestyle, if it were more affordable, making it the top concern in the country. Better schemes to remove plastics and packaging was also highly valued among UK-based consumers.
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Deloitte. (October 25, 2024). Leading factors that would help consumers adopt more sustainable habits and shopping behavior in the United Kingdom (UK) in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1056532/factors-that-encourage-purchasing-sustainable-products-in-the-uk/
Deloitte. "Leading factors that would help consumers adopt more sustainable habits and shopping behavior in the United Kingdom (UK) in 2024." Chart. October 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1056532/factors-that-encourage-purchasing-sustainable-products-in-the-uk/
Deloitte. (2024). Leading factors that would help consumers adopt more sustainable habits and shopping behavior in the United Kingdom (UK) in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1056532/factors-that-encourage-purchasing-sustainable-products-in-the-uk/
Deloitte. "Leading Factors That Would Help Consumers Adopt More Sustainable Habits and Shopping Behavior in The United Kingdom (Uk) in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Oct 2024, /statistics/1056532/factors-that-encourage-purchasing-sustainable-products-in-the-uk/
Deloitte, Leading factors that would help consumers adopt more sustainable habits and shopping behavior in the United Kingdom (UK) in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1056532/factors-that-encourage-purchasing-sustainable-products-in-the-uk/ (last visited July 31, 2026)
Leading factors that would help consumers adopt more sustainable habits and shopping behavior in the United Kingdom (UK) in 2024 [Graph], Deloitte, October 25, 2024. [Online]. Available: /statistics/1056532/factors-that-encourage-purchasing-sustainable-products-in-the-uk/
