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Time spent consuming short-form videos per day across India in 2020 and 2021 (in billion minutes)

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Source

Release date

October 2021

Region

India

Survey time period

Q3 2020 and Q3 2021

Citation formats

Daily time spent on short video apps India 2020-2021

Published by
Christy Tila,
Jun 28, 2022
The amount of time Indian users spent daily on short-form video apps totaled *** billion minutes as of the third quarter of 2021. This was a ** percent increase as compared to the amount of time spent on such apps during the previous year. Moj and Josh emerged as some of the leading short-form video platforms in India after the government banned the use of the Chinese app, TikTok.
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