adults users who access and watch content on each platform at least once per month; includes all time spent on each platform regardless of device or multitasking, includes YouTube TV
Supplementary notes
¹Estimated time spent per day
²Including YouTube TV
Citation formats
U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
According to a survey conducted in January 2023, adults in the United States spent on average ** minutes per day on TikTok during the previous year. By 2024, it is estimated that adults in the U.S. will spend an average of ** minutes per day on the social short-video platform. Overall, more time was spent on Netflix than on YouTube and TikTok in 2022, with the popular video streaming platform seeing an average of ** minutes per day.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Insider Intelligence. (August 23, 2023). Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. "Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes)." Chart. August 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. (2023). Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. "Average Time Spent per Day on Netflix, Tiktok, and Youtube by Adults in The United States from 2020 to 2024 (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Aug 2023, /statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence, Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/ (last visited July 28, 2026)
Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) [Graph], Insider Intelligence, August 23, 2023. [Online]. Available: /statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
