Figures are industry estimates based on annual surveys.
Original question in the survey, for which multiple answers were allowed: "In which organization were the private brand products (PB products) for your supermarket mainly developed?"
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Private brand goods development method at supermarkets in Japan 2023
In 2023, the majority of supermarkets in Japan stocked private labels developed by affiliated organizations. While the presence of private brand products increased in recent years, only around ** percent of stores developed them in-house.
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NSAJ. (January 5, 2024). Common development method for private label products at supermarkets in Japan in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1363340/japan-supermarket-private-label-product-development-method/
NSAJ. "Common development method for private label products at supermarkets in Japan in 2023." Chart. January 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1363340/japan-supermarket-private-label-product-development-method/
NSAJ. (2024). Common development method for private label products at supermarkets in Japan in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1363340/japan-supermarket-private-label-product-development-method/
NSAJ. "Common Development Method for Private Label Products at Supermarkets in Japan in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2024, /statistics/1363340/japan-supermarket-private-label-product-development-method/
NSAJ, Common development method for private label products at supermarkets in Japan in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1363340/japan-supermarket-private-label-product-development-method/ (last visited July 22, 2026)
Common development method for private label products at supermarkets in Japan in 2023 [Graph], NSAJ, January 5, 2024. [Online]. Available: /statistics/1363340/japan-supermarket-private-label-product-development-method/
