Figures are industry estimates based on annual surveys.
Original question in the survey, for which multiple answers were allowed: "Please answer the effects you have perceived from handling private label products."
Citation formats
Impact of private brands on supermarkets in Japan 2023
The majority of supermarkets in Japan noticed an impact from dealing with private label products on their business. Almost ** percent of businesses were able to secure gross profits through private brands, whereas **** percent reported a positive effect on the safety and security of their products.
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NSAJ. (January 5, 2024). Impact of private label products on supermarkets in Japan in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1363380/japan-supermarket-private-label-product-impact/
NSAJ. "Impact of private label products on supermarkets in Japan in 2023." Chart. January 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1363380/japan-supermarket-private-label-product-impact/
NSAJ. (2024). Impact of private label products on supermarkets in Japan in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1363380/japan-supermarket-private-label-product-impact/
NSAJ. "Impact of Private Label Products on Supermarkets in Japan in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2024, /statistics/1363380/japan-supermarket-private-label-product-impact/
NSAJ, Impact of private label products on supermarkets in Japan in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1363380/japan-supermarket-private-label-product-impact/ (last visited July 30, 2026)
Impact of private label products on supermarkets in Japan in 2023 [Graph], NSAJ, January 5, 2024. [Online]. Available: /statistics/1363380/japan-supermarket-private-label-product-impact/
