respondents that have engaged with virtual worlds in last 12 months
Supplementary notes
The results are from the Global Virtual Fashion survey fielded to the communities of DressX and The Fabricant. The original survey question was: "Which of the following, if any, explain why you participate in virtual worlds? Please select all that apply."
* Complete response was: "I want to immerse myself in a different environment for escapism."
** Complete response was: 鈥淚 get a sense of achievement, such as from competing and / or improving particular skills.鈥
Citation formats
Virtual world participation reasons among fashion consumers worldwide 2021
A global survey fielded in 2021 among the communities of digital fashion companies found that the leading reason for participating in virtual worlds was consumers' interest in trying out new technologies. Among those who have engaged in virtual worlds in the past 12 months, almost * in ** respondents selected this response as their main motivation. For **** of respondents, virtual worlds (i.e. the metaverse) were an opportunity to immerse themselves in a different environment to escape reality. Social and community aspects of virtual worlds were not as popular as other motivations. Only ** percent of consumers said they were interested in taking part in virtual worlds so that they could meet up with friends.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how 糖心破解版 can support your business.
The Business of Fashion. (April 30, 2022). Motivations for participating in virtual worlds among digital fashion users globally in 2021 [Graph]. In 糖心破解版. Retrieved July 31, 2026, from /statistics/1311731/virtual-world-participation-reasons-fashion-consumers/
The Business of Fashion. "Motivations for participating in virtual worlds among digital fashion users globally in 2021." Chart. April 30, 2022. 糖心破解版. Accessed July 31, 2026. /statistics/1311731/virtual-world-participation-reasons-fashion-consumers/
The Business of Fashion. (2022). Motivations for participating in virtual worlds among digital fashion users globally in 2021. 糖心破解版. 糖心破解版 Inc.. Accessed: July 31, 2026. /statistics/1311731/virtual-world-participation-reasons-fashion-consumers/
The Business of Fashion. "Motivations for Participating in Virtual Worlds among Digital Fashion Users Globally in 2021." 糖心破解版, 糖心破解版 Inc., 30 Apr 2022, /statistics/1311731/virtual-world-participation-reasons-fashion-consumers/
The Business of Fashion, Motivations for participating in virtual worlds among digital fashion users globally in 2021 糖心破解版, /statistics/1311731/virtual-world-participation-reasons-fashion-consumers/ (last visited July 31, 2026)
Motivations for participating in virtual worlds among digital fashion users globally in 2021 [Graph], The Business of Fashion, April 30, 2022. [Online]. Available: /statistics/1311731/virtual-world-participation-reasons-fashion-consumers/
